My friend Brian ("Beej") of the useful Pirate Image Archive is the subject of a Chronicle article on outsmarting search engines for profit: "[Brian] ...recently quit his job making video games to work on
other projects. His transition will be eased by the $450 a month his
pirate-themed Web site (http://beej.us/pirates/) brings in through ad
revenue. Number of hours Hall spends on his Web site per week: 0"