As Content Director for FIDM/Fashion Institute of Design & Merchandising, I'm responsible for managing a team of writers and collaborating with art directors to publish an award-winning online magazine for High School Students (FashionClub.com), FIDM’s academic website (FIDM.edu), and various academic and ad collateral.
In a successful effort to exceed marketing goals for acquiring new visitors and leads, I developed social networking communities on Facebook and in 2008 launched a Twitter account for FIDM.
Additional responsibilities have included being interviewed by the press (print, online, and radio) as a style and trend expert.
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